The ‘Little Singham’ game has also integrated the World Environment Day “Only One Earth” logo within the gameplay. In no time, the character extended its fun and frolic in the gaming sphere and replicated the success by leading the charts on Play Store too. Discovery Kids' most loved show, Little Singham, has been winning hearts by emerging as one of the top Indian IPs in the animation genre on television since 2018. Little Singham 2022, a runner game with over 50 million downloads, is running a new campaign informing players about the adverse effects of plastic pollution on the environment by integrating new features where the players collect plastic bottles and win rewards.

In support of the UN Environment Programme’s (UNEP) Tide Turners Plastic Challenge, a global initiative that engages youth to address the issue of plastic pollution threatening life in oceans, rivers, and on land, Reliance Games will highlight the problems of plastic pollution in video games, a first for the studio.

Mumbai June 22, 2022: In commemoration of the World Environment Day and the World Oceans Day, Reliance Games have come up with a unique initiative to raise awareness regarding the hazards of plastic among children and youth.